Fun campaign for Supercuts. Key takeaway: it’s FAST and EFFICIENT!

We also shot some fresh photography with JUCO, updating the vibes in over 2,400 locations nationwide.

For PHOTOGRAPHY, we partnered with JUCO to refresh and revitalize print and digital assets. In defining the campaign look, we evolved the brand’s color palette and constructed 3 painted backdrops for our portrait series.

We refreshed in-store posters in over 3,400 salons nationwide.

We made some display banners.

Social bits and bobs.

Who doesn’t love a good lookin coupon?

I had such a blast on set with our amazing team!

I also designed this semi-circular graphic treatment for the campaign lockup. It’s meant to frame up the haircut from the stylist’s POV behind the customer.

Made at 72andSunny LA

Sr. AD: Colleen Horne

Sr. CW: Amanda Burger

Production Design: Mike Farrell

CD: Harry Orton, Christine Call

CCO: Matt Murphy

FILM:

Director: Connor Byrne

Editor: Katie Turinski

Producer: Leah Donnenberg

Music: Mean Machine

Colorist: Aubrey Woodiwiss

PHOTOGRAPHY:

Photographers: JUCO (Julia Johnson & Cody Cloud)

Producers: Ali Berk, Clarissa Garrett

Retouching: Feather Creative